LV105 Student Learns to be Own PR Agent: Generates CBS Story Three Weeks Into Leadership
Business and Career
LV105 Torchbearer Sabrina Kahoutek entered Leadership with a goal to increase her California Equissage business by 60% in 100 days. California Equissage is one of only three horse massage certification programs in the United States, and the only on the West Coast.
Working with a personal coach, Sabrina learned how to be her own PR agent and issue press releases, schedule newsworthy events, and interact with the media. After only three weeks in Leadership, CBS Channel 8 News in San Diego ran a story on Sabrina's company. The story was generated from the very first press release Sabrina ever sent out.
In her 100 days of Leadership, Sabrina doubled her business results.